The health benefits of omega-3 fatty acids found in seafood present a golden marketing opportunity for the seafood industry that is about to get even better. Two national health institutes are about to take their omega-3 recommendations to American consumers one step further.
The National Academy of Sciences (NAS) is expected to soon release a recommended intake figure for omega-3 fatty acids, based on a recently completed five-year study. Its work will open the door for Congress to change nutrition-labeling regulations for packaged foods.
This fall, the American Heart Association (AHA) is expected to announce a stronger seafood message, possibly recommending Americans eat more than two fatty fish meals per week, as the health benefits of eating fatty fish keep piling up.
Dr. Penny Etherington, a participant on the AHA & NAS review boards says: "The message of eating seafood is receiving endorsements from some of our country's most credible and respected associations. Now it's up to the seafood industry to turn Americans into fish-eaters."
Reported in Seafood Business August 2002
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